Are the independents really more expensive?

There was a gent in the shop on Saturday who loudly announced that we were £10 cheaper than a nearby shed for a galvanised incinerator. I’m not really surprised: the sheds are very good at price management and advertise their loss-leaders very well. On the whole they are not cheaper. What we lose through dealing through wholesalers, we gain through not having bloated head-offices sucking the business dry.
A month or two ago a lady enquired as to the price of 5 litres matt emulsion mixed to a specific colour. £42 I said. You’re having a laugh, said she (or words to that effect). I’ll go to B&Q thank you very much. So last time I was in Wycombe, I popped into B&Q and found they were selling the same Dulux 5 litres for £38. You would have to buy quite a lot to justify travelling to Wycombe, Hemel or Aylesbury.
Is it, once again, just the (often erroneous) assumption that small independents will be more expensive?

There was a gent in the shop on Saturday who loudly announced that we were £10 cheaper than a nearby shed for a galvanised incinerator. I’m not really surprised: the sheds are very good at price management and advertise their loss-leaders very well. On the whole they are not cheaper. What we lose through dealing through wholesalers, we gain through not having bloated head-offices sucking the business dry.

A month or two ago a lady enquired as to the price of 5 litres matt emulsion mixed to a specific colour. £42 I said. You’re having a laugh, said she (or words to that effect). I’ll go to B&Q thank you very much. So last time I was in Wycombe, I popped into B&Q and found they were selling the same Dulux 5 litres for £38. You would have to buy quite a lot to justify travelling to Wycombe, Hemel or Aylesbury from Chesham.

Is it, once again, just the (often erroneous) assumption that small independents will be more expensive?

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